FAQs

Avera is the merger of three of Canada’s leading independently owned audiovisual companies. We’re launching it because we see an opportunity to serve clients in a more connected and intentional way, with deeper collaboration across regions, stronger creative alignment, and a national team that still feels personal.

By uniting, we can offer the scale of a national organization while keeping the hands-on, owner-operated approach that has defined us for decades. Our leadership teams remain active in the business, ensuring decisions are made close to the work, close to the client, and close to the people doing the work.

Avera brings together:

  • Proshow Audiovisual, Vancouver and Calgary
  • Bespoke Audio Visual, Toronto and Ottawa
  • Expert’ease (XPAV), Montreal, Drummondville, and Quebec City

Together, we cover Canada’s largest economic markets and share a commitment to thoughtful design, technical excellence, and exceptional service.

This is a merger of equals. No company is acquiring another, and no one is being absorbed.

We chose to join forces because we saw the potential to do more for clients, for our teams, and for the industry. Each company brings its own strengths, culture, and expertise, and Avera is the structure that allows those strengths to work together in a more aligned way.

The benefit is straightforward: stronger support, broader capability, and a deeper bench of expertise, without losing the relationships and service style you already value.

Uniting gives us the ability to support events across the country with shared standards and shared resources, offer a wider range of services in every region, bring specialized expertise to the projects that need it, strengthen logistics and equipment availability, and maintain a highly responsive, owner-driven working style.

No. Your events, contracts, pricing, and working relationships remain the same.

Your core team remains your core team. They know your event, your people, and your expectations. Over time, you may see additional team members supporting projects as we begin to share expertise across regions, but that is an expansion of capability, not a replacement of relationships.

Yes. Our equipment standards, processes, and technical philosophies remain unchanged. Your projects will continue to receive the same level of craftsmanship and technical care, now supported by increased inventory depth, broader talent pools, and more coordination across regions.

Yes. We anticipate continuing the legacy brands of Proshow, Bespoke, and Expert’ease (XPAV) into Q2 of 2027. During this period, you will see the addition of “A division of Avera Audiovisual” across communications and materials.

This approach avoids unnecessary disruption, preserves continuity for ongoing work, and gives the market time to understand the change. In or around Q2 2027, the three companies will move forward under one unified brand, Avera Audiovisual.

Yes. The legal amalgamation will be completed on June 1, 2026. After that date, clients and vendors, meaning anyone who pays us or is paid by us, will need to update their records and payment processes to reflect Avera’s new corporate registration and tax information.

We will provide all necessary documentation and instructions to support that update and make the transition as simple as possible. These changes are administrative in nature and do not affect your current project teams, day-to-day service, or the relationships you already have in place.

No. Ownership participation remains active in every region, and that is central to our identity. With Avera, you are still only one call away from an owner.

We will be adding a national leadership structure to align standards, support collaboration, and strengthen consistency across the country, but this does not replace the local leadership and relationships you already know.

Yes, and some of that will happen before the full 2027 brand transition.

Each company brings regional strengths that will now become accessible more broadly across the platform, including lighting, scenic fabrication, webcasting, content development and creative services, large-scale broadcast and hybrid capabilities, and in-house venue expertise. Clients will gain access to deeper inventory, expanded skill sets, and more seamless national coordination.

No. While the public announcement is new, the planning is not. Leadership teams, integration committees, and technical groups have been working together for several months to map the transition carefully.

We have been testing processes, sharing playbooks, and aligning standards so that your experience remains smooth, predictable, and well supported.

We are aligning standards, training, and documentation nationally so every region benefits from the strengths of the others. This means more specialized expertise where needed, stronger cohesion in design and execution, and shared best practices across the company.

Your existing relationships stay intact, now backed by greater resources and a broader team.

Much of 2026 will be dedicated to the internal work required to build a unified national company, including integrating financial, inventory, HR, and documentation systems, aligning training and technical standards, merging creative and production processes, and developing the full Avera brand identity for 2027.

We are taking a long-term, thoughtful approach. We are building something new in the Canadian audiovisual landscape, and we are giving ourselves the time and space to do it properly.

Your current account or project manager remains your primary contact.

If you have questions specifically about the merger or our long-term plans, your team can connect you directly with a member of Avera’s executive leadership. We are very open to conversation, and we know this is an important change for our clients as well as for us.